Creating a unique digital experience to launch a civil rights non-profit.
Client
Role
Scope
JULIAN
Creative Director, Designer
Creative Direction, Web Design, Web Development, Client-Facing
Client
Julian Law Firm
Role
Creative Director, Designer
Scope
Creative Direction, Web Design, Web Development, Client-Facing
Team
Tools
Scope
No Name Agency
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Team
No Name Agency
Tools
Project
Julian, a civil rights and international human rights non-profit organization, needed to premiere a website to gain momentum to support victims and survivors of hate crimes. It was important for Julian to have a unique presence, embodying the future of civil rights while also paying tribute to the past.
Challenges
The challenge was designing a narrative web experience that imbued sincerity and tragedy, but also hope for the future.
Moodboard And
Brand Prism
I dove deep with the client to get a full understanding of what JULIAN was and how JULIAN wanted to communicate their story. I chose deep tones to express sincerity and high contrasted images to evoke drama. The burgundy symbolized passion, green for revitalization, and gold for powerfulness. I chose vintage photo texture to symbolize the past and dirt to symbolize how the truth must be unburied.
Results
We successfully premiered the JULIAN brand and launched the website which ultimately led to $1m+ in donations and investments. The articles from the site also fostered recognition which led to re-opening cold cases to bring justice to the victims and their families. JULIAN continues to fight for civil rights and international human rights.
